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More people than ever have been using online shopping, with global online sales reaching $4.9 trillion in 2022. The e-commerce industry is booming, but with this increased demand comes more competition. Digital marketing is essential for companies to stand out from the crowd in this heavily saturated market. Below are some of my best practices…

In today’s increasingly digital world, investing in your business’ website is one of the most invaluable things you can do to ensure your business succeeds and grows. Websites are a staple of your business, establishing brand recognition, trust, and ease of use for your customers to find you, learn about who you are, and ultimately…

SEO, or search engine optimization, improves a website’s organic ranking through increased relevance, trustworthiness, and usability by optimizing a website’s technical configuration, content relevance, and link popularity. This digital marketing strategy drastically increases incoming traffic by making the site more easily findable and popular to appear on the first pages of Google, Bing, or any…

WordPress has been the fastest growing Content Management System (CMS) for 12 years in a row. Used by tens of millions of people, WordPress is the best software to build any business’ website, whether it is a blog, e-commerce site, or brick-and-mortar small business. WordPress provides complete freedom when designing your site, and its open-source…