In today’s increasingly digital world, investing in your business’ website is one of the most invaluable things you can do to ensure your business succeeds and grows. Websites are a staple of your business, establishing brand recognition, trust, and ease of use for your customers to find you, learn about who you are, and ultimately pay you for your services. Below are some of the top five reasons why your small business will greatly benefit from a powerful and well-functioning website.
Make a Good First Impression
A website is essentially a digital brochure – highlighting your offerings, who you are, and your company’s values. A website helps customers get a feel for if your company is the right fit for them and whether or not they will actually engage and do business with you. Use the platform of your website to explain why customers should do business with you and be sure your site is an accurate representation of who you are. Hire a web developer to make the process seamless for your customers with easy functionality, quick load rate, clean pages, and all the bells and whistles to get the maximum potential and highest conversion rate out of your site.
It Legitimizes Your Business
If a potential customer searches for your business online and cannot find it, many times they will assume you either do not exist or went out of business. Establish trust, credibility and professionalism with a well-designed and functioning website. Subconsciously tell your clients that you produce high-quality work with a top-quality website. By creating a strong brand presence, customers (as well as Google) will be more likely to see you as an expert, authority, and trustworthy business in your industry.
Stay Competitive in an Increasingly Digital Landscape
Almost every business today has a website, so if you do not have one that leaves you in the dust against your staunch competition. Especially in e-commerce, products offered are not very fundamentally different, so what sets companies a part is their service, pricing, and user-friendliness (which can all be conveyed through a website). As markets get more and more saturated, it is imperative that your small business stands out in the crowd with a professional and trustworthy online presence. Having a professional website will ensure your business’ long-term success.
Attract New Customers with Free Advertising
Online discoverability, such as search engine optimization (SEO), can help you easily attract customers through digital marketing and free advertising. The internet makes it possible to find not only local customers but people from all over the world and bring them to your site. Be sure to include your contact information and consider using a chatbot or having an inquiry form so that customers can easily contact you to ask any questions before purchasing.
Besides your customers finding your website attractive, Google will also find your website attractive and thus rank your website higher in the search results. Be sure to add relevant keywords and quality long-form content to your site to further improve your site’s discoverability.
Display Reviews to Establish Trust
Consumers nowadays are wary of scams and illegitimate websites, so you want to make sure your website shows your business is credible enough for potential clients to provide their credit card information and purchase services from you. Consider asking for customer reviews from past clients to display on your site to establish credibility.
90% of shoppers read at least one online review to decide before purchasing. Having testimonials create social proof and thus make them more likely to buy from your brand. Also, customer reviews will improve your visibility and SEO ranking, making it easier for people to find you.
HD Digital Design is Here to Create Your Business’ Website!
Here at HD Digital Design, we custom develop and design your WordPress site with all of these best practices in mind. The sites we create are professional, responsive, and built on a strong foundation with search engine optimized code so that your website ranks. Contact us today for a free quote and 20-minute Discovery Call to discuss your vision for your business and website!
References
[1] https://www.logicalposition.com/blog/why-your-small-business-needs-a-website
[2] https://www.score.org/blog/12-reasons-why-small-businesses-need-website